Decoding web3 and the metaverse

What is web3? Simply put, it is a decentralized, blockchain-based internet. It is also being touted as the next iteration of the internet - one that will enable a seamless fusion of virtual and physical life.

The metaverse, meanwhile, is the collection of digital experiences and interfaces that will be supported by web3. At its most basic level, the metaverse is an extension of our lives enhanced by technology. Currently, it exists as a series of distinct virtual worlds - think Fortnite’s concert series, Vans World in Roblox, or Horizon Workrooms by Meta. In the future, however, the metaverse will expand into an interconnected and limitless world where our digital and physical lives fully converge.

Web3 market size

Transforming the consumer experience

As Web3 matures, it will transform how consumers engage digitally - with brands and with each other. To help brands navigate this cutting-edge digital landscape, Wunderman Thompson has created POSSIBLE Worldwide, a new Web3 consultancy service.

Blending Wunderman Thompson’s expertise in the end-to-end consumer experience with its unrivalled consumer insight, POSSIBLE Worldwide has been specially created to give you a deep understanding of the metaverse and web3, provide actionable insights into the challenges and opportunities faced by your brand in your sector, and develop bespoke web3 strategy conception and delivery.

As the first agency to release an in-depth analysis of the Metaverse, the first agency to launch its own Virtual World, and one of the first agencies to help our clients launch a blockchain based loyalty program, Wunderman Thompson is a proven metaverse and web3 pioneer.

We’ve helped the world’s biggest brands develop web3 strategies, take their first step into the metaverse and experiment with NFTs. Sitting at the forefront of research, intelligence and thought leadership in the metaverse and web3 technologies, there is no one better positioned to guide you into the next era of digital branding.

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Web3 Naše práce

L'Oreal

YSL Beauté Makes a Daring Step Into Web3

Yves Saint Laurent Beauté embarks on a journey to explore the latest frontiers
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Immortal Poppy

Preserving the memory of Canada’s veterans by encrypting their names into an enduring symbol - The Remembrance Poppy
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Duracell

Power Out in Fortnite

The biggest blackout ever
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International Committee of the Red Cross
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Liferun

What We Learned by Bringing the Red Cross to Fortnite
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Coca-Cola
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The Hall of Zero Limits

Sprite Zero Sugar Opens a Portal to Wakanda in the Metaverse
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Web3 Insighty

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Insight

New Realities: Into the Metaverse and Beyond

A new trend report cataloguing the metaverse.
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Insight

Web3 wanderlust

NFT collectors are changing travel patterns, leveraging virtual collections as the ticket to their next destination.
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Insight

Decentralized brands

DAOs are introducing a new form of branding as Web3 continues to take shape.
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Creator communities

Creator communities are gathering in Web3 in search of exposure and creative expression.
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Web3 Novinky

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V médiích

An Average Workday in the Metaverse

Wunderman Thompson onboarded its new hires in the metaverse. Here’s what it was like
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Novinky

Business Leaders View the Metaverse and Web 3.0 as Essential To Success

However, AI trumps both with 91% seeing it as crucial in two years
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V médiích

The Emergent Paradigm of Metaverse Marketing

Gareth Jones, SVP global marketing, shares how brands must create inclusive, immersive worlds for their customers to get ahead in the metaverse marketing race
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Novinky

WT Inspiration Beach

Experience our unique take on creativity, content, and connectivity with immersive metaverse activation at Cannes Lions 2022
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