According to our research in the Future Shopper 2022 consumers are now spending more online compared to the spend in brick-and-mortar stores. Why? Because overall the experience is better online. Your business needs to be ready for a world where online is the main channel and your customers are digitally minded. Because consumers are craving for seamlessly integrated experiences across physical and digital stores.
82% of consumers actually use their mobile device to research and compare products while they are in a physical store. In order for ambitious brands to create the best possible digital shelf, they must focus on building a great online experience.