The first regional study in e-comm in the 5 main categories of the pharmaceutical industry: prescription treatments, medicines for acute occasional illnesses, OTC products, food supplements and health monitoring devices. This study focused on analyzing what happens on electronic commerce level outside the categories that we are interested in analyzing, like prescription drugs. This study will help us make visible the purchase preference, the frequency, acceptance and the idea of the future that can be had in the purchase by age segment.

In addition to analyzing the different categories in health, the study also contextualizes us with other players that drive purchases such as social networks and influencers.

Julián Regis

Digital director of Wunderman Thompson Health

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