We’re proud to share Wunderman Thompson agencies in Riyadh, Dubai, Cairo, and Amman received a total of 13 Awards at the 2021 MENA Effies, including three Gold, six Silver and four Bronze.

The Effie Awards honour all forms of effectiveness in marketing, looking at all facets of a campaign from the objective to the execution right down to the impact.

Wunderman Thompson Riyadh were our most-awarded agency of the evening, taking home two Gold, five Silver and two Bronze for their work for STC and Burger King including:

0 stc pay Publicity Image

Gold in Sustained Success for ‘The App That Redefined Banking’ campaign for STC.

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Did you get 5G?

Gold in Data Driven for their ‘Did You Get 5G’ campaign for STC.

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1 Influencer and Doppelganger

Three Silver in Crisis Response, Influencer Marketing and Small-Budget Project for ‘The Doppelgaenger’ campaign for Burger King.

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Burger King introduced a new letter to the alphabet and replaced their Arabic logo to solve a major linguistic challenge

Two Silver in Retail and Youth Products for their ‘Burgher Kingh or Burjer Kinj?’ for Burger King.

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Salad in a bun

Bronze in New Product for their ‘Salad in a Bun’ campaign for Burger King.

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BK laban publicity image

Bronze in Retail for ‘Got Laban’ for Burger King.

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Wunderman Thompson Dubai received two Effies including:


Gold in the Marketing Disruptor category for their ‘Pay Cut Whopper’ campaign for Burger King.

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look through the door into an office space

Bronze in B2B Products for their ‘Esc’ campaign for Lenovo.

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Wunderman Thompson agencies in Cairo and Amman took home the final two Effies of the evening including:

Reborn Together Key Visual

Silver for in Telecom for Wunderman Thompson Cairo's ‘Reborn Together’ campaign for Vodafone.

VT Awareness Campaign 6x4 Artboard 1

Bronze in Government & Public Services for JWT Amman's ‘Your Career Is In Your Hands’ campaign for the UK Cabinet & Jordan Ministry of Labour.

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Congratulations to all winning agencies!

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