Innovating on behalf of customers never goes out of fashion. Fast Company's Most Innovative Companies is a definitive annual showcase of the best in business, featuring inspiring stories across a wide range of industries, from education, finance and food, to music and retail.

We're proud to share Degree has been named to this prestigious list in the Consumer Goods category, for reimagining its deodorant to make it accessible for people with disabilities.

The product, which is the world's first inclusive deodorant for people with visual impairment and upper extremity impairment, was co-created by a team of design experts from Wunderman Thompson, including occupational therapists, engineers, consultants, and people living with disabilities across the globe.

Congratulations to our client and the team involved. Find out more about the project below.

The Most Innovative Consumer Goods Companies of 2022:

Degree: For making stick deodorant accessible to people with disabilities—finally

In April, Degree introduced Inclusive, the first deodorant for people with disabilities. Traditional sticks are inconvenient, if not impossible, for people with visual or upper-body impairments to use. Degree Inclusive has an enhanced grip, a braille label, easy magnetic closures, and a roll-on applicator, all of which were fussed over by a team of design experts, occupational therapists, and engineers. Parent company Unilever explains the reason for this move is that one in four Americans is disabled, making them, by far, the country’s largest minority group. Yet personal-care products have never attempted to address their needs. Degree Inclusive deodorant is meant to be the face of Unilever’s broader Positive Beauty initiative, which also includes banning the word “normal” to describe hair and skin on beauty or personal-care packaging and pledging to no longer photoshop a model’s shape, size, or skin tone in ads.

See the full list of Fast Company's Most Innovative Companies here

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy. (in particular the "How Do We Use It?" Section).

Související obsah

SXSW Degree Hero

SXSW Innovation Award Winner

Degree Inclusive recognised in the Social & Culture Impact category
Přečíst článek
Cannes Lions Grand Prix logo and Rexona Degree deodorant user

Degree Inclusive wins Innovation Grand Prix at Cannes Lions

Wunderman Thompson and Unilever collaborate on the world’s first deodorant built with a diverse disability community
Přečíst článek