Wunderman Thompson, the WPP global communications and experience network, announced today it has joined the MACH Alliance. It is the latest chapter in the company's mission to drive growth for clients through the application of composable technologies to support personalisation, agility and scale across all customer engagement channels. Inclusion into the technology ecosystem certifies that Wunderman Thompson meets the MACH standard of modern technology: Microservices based, API-first, Cloud-native SaaS and Headless.
The company currently has a network of 55 technology centres and boasts over 4,200 commerce and technology specialists globally, generating over $29bn in revenue for its clients annually. With capabilities spanning the entire buying journey, from customer acquisition through to engagement, conversion and loyalty, Wunderman Thompson helps some of the world’s leading organisations deliver outstanding digital experiences across all major routes to market.