Anurag has joined the agency recently, May 2022 to be precise. He brings with himself a wealth of experience in leading businesses and nurturing brands across categories. He has over 2 decades of experience in advertising and he has spent a good amount of time deep diving into categories like Auto, FMCG and financial services.
Prior to joining WT, Anurag was running the WEST operations at DDB Mudra and under his leadership the WEST office transformed its portfolio and started working with a new age Clients like FB, Disney +, Tinder, NBA and Meesho.
Anurag is a strong performer with proven track record of achieving business targets, leading new business initiatives and identifying & mentoring talent. He understands the changing landscape and evolving Client expectations and in the past has set up bespoke teams on global relationships like UL, VW, J&J and McDonald’s. Infact, for a good part of his career, Anurag was heading these bespoke teams and was responsible for consolidating agency output and revenue streams across advertising, digital, PR and shopper marketing efforts.
He is an avid cyclist and has the ambition to participate in an ultra cycling race, RAAM which involves cycling across America, a distance of 4500 kms in about 12 days. He also loves to cook and travel.