Eleni is passionate about creativity, innovation and disruptive thinking with a strong belief in creating shared value and re-engineering business for good. She has made a career of creating distinctive brand narratives for the businesses she leads and the clients she works with in existing and new markets, and driving these stories through consumer experience and fly-wheel ecosystem thinking.

She is a tech enthusiast, design devotee, people fanatic, ESG advocate, fitness fanatic and lover of culture.