Shaziya is a brand and communications strategy specialist with significant Indian and South East Asian experience. She started her advertising career when she was a teenager, and as publicity secretary of the Social Service League she conceptualized and created its annual exhibition’s hand painted posters.

Her career spans luxury, grooming, wealth and well-being and Shaziya has worked with global brands such as De Beers, Unilever, Johnson & Johnson, Kellogg’s, Godrej, Zydus, Kotak and AMFI (Association of Mutual Funds of India). After almost a decade in account management, a thirst for thought leadership led her into strategic planning. She is the first Indian to win the Jay Chiat Grand Prix, APG, and IPA awards for strategy. Shaziya has also contributed to the book Luxury Market in India: Maharaja to Masses. Her professional accolades include three WPP Global Atticus Awards for ‘original thinking in marketing communication’, as well as AME and Effie awards. She has been a jury member at many prestigious national and international awards.

Shaziya has contributed pieces for business publications including Business Standard, Business World, Hindu Business Line, Financial Express, and for branding publications like Ad Map and WPP Brandz India Reports. She guest lectures at ISB, MICA, and Emerging India Camp organized by CII-JICA (Japanese Industrial Corporation Agency). She was a resident Pearson Chevening Scholar at the Stirling Media Research Institute, Scotland and at the Financial Times, London.

As someone who admires paper, color and texture, Shaziya’s other passion is to create charcoal and digital art.