Via do Castelo do Queijo

395
Porto 4100-429
Portugal

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Part creative agency, part technology and part consultancy company, in Lisbon and Oporto, we inspire growth for ambitious brands.

LOCAL AGENCY

At Wunderman Thompson we inspire growth with innovative communications and enduring ideas, and we believe that advertising makes people believe in themselves and in change. Inspiration is a driving force that sparks imagination and drives the growth of the brands we work with.

We are data-inspired creative strategists who help brand and business leaders set a direction for the future. We identify new opportunities, develop innovative strategies that differentiate our clients' offers and uncover valuable data-driven insights that solve business challenges and fuel innovative ideas.

We inspire brands to deliver the experiences modern consumers demand at key touchpoints throughout their journey. We develop relevant omnichannel strategies tailored to each consumer, increasing the leads generated and engagement with brands.

Building on profound customer data expertise, we provide long-term strategy and execution to create a community of brand advocates by offering personalized community benefits and rewards leading to higher profitability.

CRM makes brands more valuable to customers, and in return, customers become more valuable to brands.

We start where it makes the most sense: with all relevant insights that help us achieve our KPIs. In this way, we provide the ideal starting point for relevant and personalized communication.

In Data Science, we collect and analyze data, create hypotheses and perform predictive tests in order to better understand usage patterns and future trends, using Machine Learning (ML) algorithms and models that let us learn from previous results.

We collect and analyze the necessary data that supports decision-making.

Powered by technology, we deliver quality content across all touchpoints, combining agility and efficient processes. Our goal is not just to create more content but doing it more efficiently, in other to meet the consumer’s needs.

We use marketing campaign automation when brands want to send or show messages to customers based on a predefined set of rules. We cover channels such as email, text messages, app push notifications as well as online advertising, social media, and eCommerce.

We understand that all digital and physical channels serve to create an experience that leads to continued retention and conversion. Our technological obsession serves as a vehicle for optimizing consumer experiences. For this, we use content optimization strategy and tactics from programming to communication delivery.

We use technological recognition to optimize the journey and experience with platforms. We believe in the democratization of design oriented to its use, emotional benefits and experience. Our focus is on users, stakeholders and their satisfaction and retention.

We operationalize and implement technologies. We produce digital assets for campaigns and develop websites and digital platforms using service platforms.

Through proprietary SaaS and supported by the most experienced talents in the sector, we expand multichannel and digital operations and productions, ensuring their automation and optimization.

GLOBAL CENTERS OF EXCELLENCE

Our global representation in Portugal

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E-Commerce

Wunderman Thompson Commerce brings strategic clarity, tech know-how and creative inspiration to help organisations deliver winning commerce capabilities across digital channels. We inspire growth for brands and retailers by developing eCommerce solutions that excite, convert and perform powerfully on a global scale.

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B2B

We design, build, manage and run the complex audience, content, and technology ecosystems that provide the business capabilities that fuel growth.

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MAP

Marketing Automation & Personalisation: we develop the required capabilities to help businesses and brands realize their vision one step at a time, but always with scale and efficiency in mind. We activate and operate 24/7 – around the globe. We enable brands to master complexities without unnecessary complications, allowing brands to focus on what’s most important for their customers.

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy. (in particular the "How Do We Use It?" Section).

Naše práce

Vodafone

Starting Over

Vodafone's Christmas Ad
Přečíst Case Study
Telemovel1
Vodafone

Vodafone Smart Parents+

Celebrate Children's Day in a different way and recall the importance of spending time with your children.
Přečíst Case Study
Screenshot 2021 11 19 at 11 55 54
Câmara Municipal de Lisboa

Lisboa European Green Capital 2020

Choose to Evolve
Přečíst Case Study
Lisboa68
Associação Mutualista Montepio

180th Anniversary Campaign

Together we are Future
Přečíst Case Study
Associação Mutualista Montepio

Insighty

HERO Cover image no text
Insight

The Future 100: 2022

Our annual forecast of 100 trends to watch in the coming year.
Přečíst report
HERO D7 A1639 HR
Insight

New trend report: Into the Metaverse

Emerging consumer trends and brand opportunities in the metaverse
Přečíst report

Novinky

Anjinhos country page 3
V médiích

Christmas Angels for the Salvation Army

Donating presents to families in need, a campaign which, since 1998, has become a Christmas tradition at Wunderman Thompson.
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Santander country pagept
V médiích

Santander Portugal

When facing adversity, we can choose not to act, or to step forward. This was the starting point for our first campaign with Santander.
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Wt porto
V médiích

Wunderman Thompson opens office in Oporto

Wunderman Thompson Commerce has chosen Portugal to implement Europe's largest eCommerce Centre of Excellence and is hiring.
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Uma força que não se apaga
V médiích

Uma força que não se apaga

Vodafone's first campaign after the cyberattack that has left millions without access to voice, text and internet services in Portugal.
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Naše vedení