Make A Memory

Throughout the COVID19 pandemic in Ireland, An Post emerged as a champion of Irish brands. The organization and its network kept communities and families connected during what was a very difficult time, and gave relevance back to the sending and receiving of mail. The challenge was to ensure we maintained this positive push for the brand, and helped them in achieving ambitious sales targets during the Christmas period. Although there has been success in halting the decline of written mail in recent years at Christmas time, the continuation of e-substitution across social and smartphone technology has continuously threatened commercial success and brand relevance.