Even with a competitive portflolio and acessible prices, Avonwas still seen as an old-fashioned brand.
Avon is on
A 100-year old brand revamped itself in 100 days
Challenge
Inspiration
We needed to reinvent the brand. The moment couldn't be more challenging as global pandemic impacted the beauty industry a lot
Idea
We decided to sponsor the most famous, commented and followed reality show in Brazil showing that Avon is on. We engaged conversations online as we were a participant of the show and we talked about racism, homophobia and lots of other important topics.
Growth
We reached more sales in ecommerce, trend topics, new followers on Instagram and important brand attributes were increased.
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