Challenge

Bringing a completely new product line to the market is always challenging and especially difficult in such a conservative field as bread category. We needed not only to inform people, but also create the aura of a craft and premium product.

Inspiration

The Fazer slogan “Northern Magic Made Real” embodies the company’s proved dedication to the care for their products, clients, employees. This passion served as a true inspiration for us.

Idea

The solution was to show the hands that actually bake the bread. We animated the still photos in parallax technique to put the viewer in the right mood to slow down and appreciate the craftsmanship behind sourdough bread baking.

Growth

The campaign not only boosted sales, but contributed to the local emerging trend of the sourdough bread consumption.

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