Challenge

The goal of the ad campaign was to show the scale, the complexity and the attention to details never seen before in a locally produced film.

Inspiration

We visited the film set during the final stages of filming to witness the process and the work behind creating the movie and were deeply inspired by the passion of the all filming crew.

Idea

The great richness of visuals of the Viking era, historical costumes and epic battles gave us a push to create a series of posters featuring all key characters on the background of actual backstage photos.

Growth

The success of the movie's ad campaign resulted in noteworthy box office ticket sales.

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