We wanted to show that the possibility of cancer exists in all people with breasts and women need a proactive approach to taking care of themselves. During the pandemic, proper breast exam routines were altered due to isolation guidelines, and the campaign urges women to get back to scheduling regular exams.
Everyone Has Breasts. Take Care of Yours
Challenge
Inspiration
When we listened to patients, we heard their journey – the importance of examinations, getting results, talking to family, patient rights, meeting other patients and getting treatment.
Idea
With a lighter design touch and animated characters, we inspired patients to tell their story and share all the stages that breast cancer contemplates – making clear that there is life beyond cancer.
Growth
The campaign greatly increased the number of breasts exams and possibilities for successful recovery.
Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy. (in particular the "How Do We Use It?" Section).
Související obsah
Johnson & Johnson
Self-Exam Filter
An Instagram filter that teaches women how to do a breast self-examination
Přečíst case study