Elders in Taiwan are notoriously frugal, and home appliances such as a refrigerator or television are not replaced until they are entirely unusable.


E-Life Mall inspires everyone to cherish relationships between family members. When people want to express their appreciation for family, a home appliance can become a gift.


We created a brand video that tells the story of relationship between a single dad and his daughter to inspire consumers to action.


The video received over three million views and appeared in over 20 major media outlets around the country.

WT com Taipei WORK My variety father Brand video

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