Vodafone took a hit due to the 2-year network difficulties consumers have been facing, a problem out of their control.
The Life We Share
Bringing people together – an essential constant Ramadan and Vodafone have in common
Challenge
Inspiration
Egyptians are sentimental and share what they love with their loved ones. Vodafone is an enabler for that.
Idea
Unite Vodafone customers and thank them for time spent with us using a visually appealing and celebrity-free campaign created through a heartfelt love story between a couple and the ups and downs of their relationship.
Growth
Vodafone performed well on brand, uniqueness and campaign memorability, achieving a 46% versus the normal 43%. Also brand recall achieved 88% versus the previous mark of 86%. The statics also stimulated brand recognition by 97%.
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