Challenge

It was of highest importance to clarify the necessity of adequate social tax payments when due to the COVID crisis effects parts of the society were left with no or reduced income.

Inspiration

We had to deliver good advice to the society and make that public believe in us. So we looked around and found that the most trustworthy environment remains a family.

Idea

Our idea was to create an easy to catch campaign that explains the complex tax system in simple words pointing out obvious tax payment benefits.

Growth

With this campaign, additional communications from the Ministry of Finance and public debate on the topic a lot of people became educated on financial literacy basics.

WT Baltics Ministry of Finance video 1920x1080px

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