Too many experiences fall short of the ambition of the business, and the expectations of customers. We get the ambition and the reality to match.

To get there, we need a holistic understanding of the current experience.

Growth becomes a lot easier when customers like your brand, prefer it even. We help our clients create experiences that will please, rather than frustrate customers. We want our clients to be preferred by their customers, not avoided.

The battlefield is an emotional one - brands must win the hearts of customers, must win the fight for irrational preference, and must be genuinely worthy of a customer’s time and money. Our proprietary methodology ensures our clients win this battle, by providing clarity on what precisely needs to be done, and how to create an experience to be proud of.

We examine every touchpoint in the omni-channel journey to determine solutions for how to organize people, support infrastructures, integrate services, and present communications.

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CX Solutions

Holistic, rigorous, in-depth understanding of what your customers really feel about the customer experience.

With freshly uncovered customer needs top of mind, we will examine every touchpoint in the omni-channel journey as it pertains to determining solutions for how to organize people, support infrastructures, integrate services, and present communications.

We use quantitative methodologies to examine everything including search volumes, sentiment analysis, conversion rates and syndicated web analysis.

We use ethnographic research to contextually engage and understand customers with a variety of tools and methodologies including research kits, shadowing and observations.

CX Arbeit

Nestle

Breaks For Good

KitKat breaks are good for you – and now for the environment too
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Kit Kat
Sherwin-Williams
Hat Awards

Speaking In Color

In a world filled with color, how do you find THE ONE?
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Newell Brands

The Safety Squad

Turning a product innovation into an advertising innovation to protect babies
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Unilever

Hellmann's Mayo Tackles Food Waste

Hellmann's 2022 Super Bowl Spot Mayo x Mayo
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Sainsbury's

Sainsbury’s Transformation

Delivering the world’s largest grocery e-commerce replatform
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CX Insights

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Insight

Experiences Customers Want

Over a fifth of UK consumers feel brands are failing to live up to online expectations.
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Insight

Wunderman Thompson Intelligence

The futures and trends intelligence unit inspiring growth through foresight.
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Insight

The Future 100: 2.0.20

The 25 trends shaping culture, behavior and brands
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Insight

Sofa Sets – Songs to slow the spread

Using data to inspire musicians to band together and help those in need during the Coronavirus outbreak.
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CX News

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In The Press

Wunderman Thompson Appoints Global Chief Experience Officer

Preeya Vyas will lead the agency’s global customer experience offer by working with disciplines across the group
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News

Creative B2B Grand Prix

Wunderman Thompson Minneapolis' 'Speaking in Color' for Sherwin-Williams Coil Coatings wins Grand Prix in this brand new category
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In The Press

Don't Choose Extinction

The UNDP has launched its largest global advocacy and behaviour change campaign to date, with a digital eco-system built by Wunderman Thompson Australia.
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In The Press

Rising Stars of Madison Avenue

Vaibhav Bhanot, Product Design Director from our North America team, is honored by Business Insider.
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