Search is one of the central pillars of the digital ecosystem. Whether browsing for ideas, carrying out research or going straight to a product to buy, people need to be able to find what they are looking for before a transaction takes place.
Successful B2B search strategies need to acknowledge that modern buyers are looking for products in a variety of different ways and that they expect simplicity, consistency and convenience across all channels – which is why search demands an omni-channel approach.
In this guide, we tackle both on-site and off-site search (marketplaces, search engines etc), to explore the significance of search in the B2B customer journey.
