Contagious’ Most Contagious Report is an industry-leading recap of 25 of the "most creative, most effective and most impossible to ignore campaigns" from around the world in 2021. We’re proud to share that Wunderman Thompson had four selected – more than any other agency: KitKat 'Have A Bite' from Wunderman Thompson Australia; Dutch Mill 'Sponsor of Mom-and-Pop Shops' by Wunderman Thompson Bangkok; The Royal Canadian Legion 'Immortal Poppy' from Wunderman Thompson Canada; and 'Degree Inclusive' by Wunderman Thompson Argentina.

KITKAT Tik Tok Creators
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Have A Bite

Is it acceptable to have a bite of a KitKat?
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06 IM Poppy Alex Decoteau
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Immortal Poppy

Preserving the memory of Canada’s veterans by encrypting their names into an enduring symbol - The Remembrance Poppy
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Dutchmill Group4
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Sponsor Of Mom And Pop Shops

The milk of human kindness
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2021 04 10 Rexona Degree 0356
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Degree Inclusive

Degree introduces the world's first adaptive deodorant built with a diverse disability community
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KITKAT Tik Tok Creators58
In The Press

Have a Bite

New KitKat campaign from our Australia team reached 4.3 million views across TikTok and Instagram within the first 48 hours of launching.
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WT CANADA ROYAL CANADIAN LEGION IMMORTAL POPPY WEBSITE
In The Press

The Immortal Poppy

To mark the Remembrance Poppy's centennial anniversary, the Royal Canadian Legion and Wunderman Thompson Canada created collection of 100 limited edition NFTs.
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