Following WPP acquisition, Netherlands-based commerce consultancy, Newcraft, is the latest digital specialist to join Wunderman Thompson’s global network.

Founded in 2007, Newcraft unlocks business opportunities for its clients, that include Dutch food retailer, Ahold Delhaize; Yakult; JDE Peet, the world’s largest pure-play coffee and beverage company and Dutch automotive retailer, Pon Holdings. The 155-strong team combines transformation strategy with operational commerce expertise to deliver growth and tangible business results.

The acquisition adds another dimension to Wunderman Thompson’s well-established commerce, technology and customer experience teams in Northern Europe, further boosting the strength of our global commerce consultancy network.

Newcraft's work

Ahold Delhaize logo

Ahold Delhaize

Newcraft has worked with the Ahold Delhaize team for over nine years delivering scalable ecommerce operations for their food, pharmacy, drinks and pure-play businesses.

JDE Peets logo

JDE Peet's

Partnering since 2008 to transform JDE Peet’s traditional sales and marketing organisation into a digital-first global team, operating across 20 countries.

Pon Holdings logo

Pon Holdings

Building a centralised D2C eCommerce organisation for Pon’s automotive brands, featuring a digital innovation lab for discovering, developing and testing new propositions and services.

Yakult logo


Creating a content-first, digital brand experience that supports consumers in pursuing a healthy lifestyle

Newcraft works with senior leaders of global brands to define their online commerce strategies, supporting organisations in realising change, reaching growth targets and mastering digital capabilities. It delivers this through three focus areas: Strategy, Commerce, and CRM & Data. Read here for more information on Newcraft's services.

New ECommerce Technology

Digital Strategy

Newcraft’s highly experienced strategy consultants guide clients through the how, what and where of digital transformation and growth.

Girl sitting in coffee shop on her phone


Newcraft helps brands master the digital capabilities they need to achieve their commercial goals online.

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CRM & Data

Newcraft boasts a dedicated team of specialists, plus a proprietary data tool, Data Accelerator, that automates data-led decision making and delivery.

Newcraft brings a unique mix of commerce expertise in strategy and operations and fuses it with industry-specific capability across retail, FMCG, wholesale and mobility. Combined with our leading commerce technology and customer experience in the Netherlands, I’m excited about how Newcraft will help us accelerate our end-to-end commerce services for clients in the region and across the world.

Neil Stewart

CEO, Wunderman Thompson Commerce & Technology

We are very excited to start this new chapter. When we look back at the past 15 years, we’re very proud of the strong company we’ve created. We’ve built talented teams, a dynamic and open culture, and an impressive track record with our clients. By joining WPP and Wunderman Thompson we have found the perfect match to start the next phase in our growth ambition. Combining our digital acceleration capabilities with Wunderman Thompson’s market-leading commerce expertise will undoubtedly lead to amazing opportunities for both our people and clients.

Martijn Haanappel

Director and Founder of Newcraft

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