The two main technologies that power third-party tracking - third-party cookies and mobile advertising IDs - are being restricted and switched off. By early 2023, brands will no longer have access to much of the third-party data they currently use to target audiences and drive online leads and sales. Brands need to act now to adapt to this new ‘cookie-less’ world.
Our privacy-first personalisation technology that creates powerful customer experiences without third-party tracking
The biggest change to online advertising in a generation is coming. Make sure you're ready with a free virtual consultation with our experts.
It’s time for brands to step up and become leaders when it comes to responsible data ethics, showing customers that they care about their privacy.
Backed by the scale of WPP, Resolve is Wunderman Thompson’s privacy-first personalisation technology. It helps brands recognise their customers so they can personalise their interactions with them, without sharing their data or using third-party tracking. Resolve is a flexible solution you can use alongside your existing marketing technology platforms.
Resolve Comprises Two Core Elements:
Recognises customers by making use of first party signals brands are capturing from consented consumers. Easy to deploy on brands own infrastructure.
Find the brand's best customers by teaching media platforms and publishers to identify high-potential audiences without ever sharing customer data.
Delivering Results for Major Brands
We’re already using Resolve to help some of the world’s biggest brands to become leaders in data. Resolve is backed by over 20 years’ experience in data-driven marketing and updated with modern machine learning, artificial intelligence and cloud technology.
Improvement in a brand’s ability to recognise customers
Improvement in performance of predictive models and performance campaigns
Major change lies ahead. Resolve is here, not just to help you prepare for that change, but to give you the opportunity to turn it to your advantage.