Challenge

Capitalise on VELO’s role as principal partner of McLaren Racing with a unique activation at its home grand prix geared to growing VELO’s owned channels and engaging fans on McLaren Racing channels.

Inspiration

Create an epic virtual afterparty following the British Grand Prix, the home race for the McLaren Racing team and a major event on the sporting calendar, while putting VELO’s growing involvement in club entertainment in the spotlight.

Solution

Concepted and produced in-house by Prism Create, VELO Sonic Circuit was the official afterparty for McLaren HomeFest, the team’s virtual fan festival. It featured a set from British DJ Wilkinson filmed against an iconic London skyline backdrop. The Sonic Circuit performance was supported by a series of social content distributed across VELO, McLaren Racing and Wilkinson’s channels. This included a hero film speaking with Wilkinson about the British music scene and his excitement about his upcoming VELO Sonic Circuit set.

Growth

Sonic Circuit was VELO’s most successful music performance on YouTube to date. During the campaign, the VELO Global YouTube channel grew its subscriber base by 12%. Nine out of 10 performance viewers were new to the channel.

Velo Sonic Circuit Herov6 16 9 Subs Graded Mixed v5
Sonic Circuits Launch Teaser 4x5 Mc Laren

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