Digital transformation in B2B markets is accelerating rapidly, and never more so than in the wake of the COVID-19 pandemic. This presents challenges that are exposing the limitations of the legacy commerce platforms that many B2B suppliers continue to run. Performance-wise, businesses need software solutions they can rely on to take the strain.
And B2B buyers are walking away from slow sites that they perceive to have a lack of functionality compared to the B2C sites that they have grown accustomed to. In this guide, we explore how modern, agile, extensible platforms can empower B2B organizations to respond dynamically to shifting market conditions and enable consistent performance.