It’s time to get personal!

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When planning consumer commerce strategies in the evolving digital-first landscape, personalization has become a baseline requirement. With 90% of B2B buyers expecting a B2C experience when making a business purchase, it’s paramount that B2B vendors are delivering a seamless, personalized customer journey.

This guide, created in collaboration with Sitecore, outlines the rationale for adopting a customer-centric approach built around personalization, helping B2B vendors to lock in customer loyalty throughout client relationships and ultimately give every B2B buyer an agile, user-centric, omni-channel purchasing experience every time.

Download a copy of the guide here:

Watch Sitecore’s Amber Bartholomeusz and WT Technology’s Kieron McCann discuss the key findings from the report, and how businesses can use personalization to enhance the customer experience.

At a glance

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