London, December 17th - Gain Theory, the global foresight consultancy, today announces that it will become part of Wunderman Thompson, WPP’s global marketing communications agency.

The move to be housed within Wunderman Thompson will amplify Gain Theory’s advanced analytical capabilities, providing access to Wunderman Thompson’s global cognitive science, commerce & technology, and data expertise.

Gain Theory will continue to operate as an impartial direct-to-client global foresight consultancy, delivering data-informed recommendations that highlight strategic and tactical business growth opportunities.

Manjiry Tamhane, Global CEO at Gain Theory says: “At a time of unprecedented change and uncertainty, organisations need a more sophisticated approach to activating and accelerating growth, starting with clear alignment on corporate goals alongside an understanding of their sources and levers of growth. Our move to Wunderman Thompson will further strengthen our foresight capabilities to help clients answer critical business questions to drive future growth and give them the tools and support required to navigate the complexities of uncertain times.”

Mel Edwards, Global CEO at Wunderman Thompson added: “As a business that inspires marketing excellence, we’re thrilled to have Gain Theory as part of the Wunderman Thompson family. Their proven expertise in fusing hindsight, insight, and foresight to accelerate growth for ambitious brands across 62 markets, coupled with their 40-year heritage, will strengthen Wunderman Thompson’s end-to-end capabilities, and allow us to help clients successfully connect business intelligence to investment decisions and activation at speed.”

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