Lucia is a digital native with more than 12 years experience in Human Resources, focused on E-Commerce, Technology, Advertising and Digital Marketing industries.
Her varied specialties within HR include staffing, development, culture construction, internal communications and digital transformation.

She began her professional career in the Training and Talent Development area of MercadoLibre, the largest E-Commerce platform in Latin America, having the opportunity to develop such department for almost 5 years and actively collaborate in the company landing in Uruguay. Her last experience, before leading Wunderman Thompson's People Operation for Mexico, took place for several years at the digital business unit of Entravision Communications, where she directed the Human Resources operations for the entire LatAm region managing HR teams in Argentina and Mexico.