Mark Aarts is head of Consultancy and Strategy in Wunderman Thompson Commerce EMEA. He leads a team of digital experts that create winning ideas and solutions to secure growth for industry leading brands, retailers and wholesalers throughout Europe.

Mark loves analysing companies and their digital DNA, with a motivation to find out why some are way more successful than others whilst their business models, products and customer base may appear the same. He believes that a thorough understanding of the mix of company DNA and a well designed digital agenda is the key to success in the long term.