To create a PR experience for the global launch of the new Bad Bunny x adidas Originals Forum Baby Blue, reflecting the essence of this new color inspired, according to the artist, by the blue of the Puerto Rican sky and sea.
Bad Bunny x adidas originals
Edición de adidas Originals Forum Baby Blue.
Bad Bunny has established the Latin essence internationally; its flow, style and flavor. So now he will bring the blue of the Puerto Rican sky and sea to the world in a release that evokes the pride of his origin, the summer vacations and his latest album.
A skyrocketing launch!
We bring the blue of the Puerto Rican sky and sea to the world on an exclusive Bad Bunny x adidas Originals flight. Crewed by 160 celebrities and influencers, the plane took off in San Juan and landed in New York, to become the great experience within a circuit of activations that began with a welcome party and ended with a concert by the artist from the "World Hottest TourShow.”
The launch was a record in sales and awareness, with more than one million global registrations on the official website, doubling the initial goal and achieving the largest growth to date.
We managed to have the publication with the greatest reach in the adidas Originals networks in the last 5 years, impacting some of the most influential global media.
The success of this collaboration does not end, as a final edition is expected by the end of 2022.