Boost the conversion of forms available on the brand’s website in order to increase the sending of qualified leads to the dealer.
CRO - Conversion Rate Optimisation
Challenge
Inspiration
Today, online search is a key step in buying a vehicle and booking an appointment is essentially done online. It is therefore essential to bring a fluid and facilitating experience for users, especially on mobile.
Idea
Data and UX analysis of user journeys to highlight points of friction and find optimizations to facilitate online appointment making.
To facilitate access to "test drive" requests, we have set up a personalized "sticky navigation" for the mobile and depending on the user journey.
Growth
Improvement of completion rate, conversion rate and commitment.
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Proyectos afines
