According to UNESCO*, 117M children in the world dropped out of school in 2021. The Pandemic and other factors have created the greatest impact on the global education system affecting 1.6M teachers and 94% of student population which represents 168M children worldwide that had been left out of any kind of face-to-face learning for nearly a full year. In Colombia, 300K children leave school each year for many reasons such us lack of involvement or resources to access to education.
Gana con Clase
Gana con Clase
- Pony Malta
Student demotivation and lack of resources are the main causes of school dropouts in the world. Most teens are not interested in learning and do not strive to give their best in school. Pony Malta, the iconic non-alcoholic beverage from ABInbev for colombians, it has been present in the childhood of many generations.
For more than 60 years this brand has accompanied tweens and teenagers in the country motivating them to get the best version of themselves.
Winning with class is an ai platform that rewards good performance in school to motivate young people to study more. On this platform, students upload their grades to be analyzed individually and systematically and recognize their academic growth with tokens that they can redeem in technology, school supplies, gaming codes, or necessity goods like uniforms, scooters, or scholarships.
In just a month and a half of campaign we reach +360K visits to the platform, +81K registered students and +20K registered notes.
In terms of sales of the product, it increased by 24% in schools, total sales by 8.32%, and in the brand's social media channels, +167% in organic impressions and +78% in positive sentiment in social media.