Challenge

In one of the most successful seasons in the club's history from a sporting point of view, the fans were unable to cheer or celebrate with their ice hockey club in the stadium due to the ongoing pandemic. And yet they were always there for the club. Thus, the SC Rapperswil-Jona Lakers and their beer sponsor, the Schützengarten brewery, wanted to thank their fans.

Inspiration

How can you capture emotions and give them to the fans?

Idea

We turned the ice on which the most successful season in the club’s history was played into beer.

Growth

Fan engagement is to be further increased. This will happen when they can bid for the limited-edition bottles. In addition, the connection to the local brewer will also be boosted, because they made such an action possible in the first place and proved their attachment to the club.

SCRJ Lakers Drinkable Hockeyfield Teaser EN

Please provide your contact information to continue. Detailed information on the processing of your personal data can be found in our Privacy Policy. (in particular the "How Do We Use It?" Section).