Wunderman Thompson’s Sherwin Williams ‘Speaking in Color’ puts us at the forefront of a radical new approach to B2B communications.

Historically, B2B marketing has been rational and serious – but Wunderman Thompson is changing the equation and bringing emotion to the fore and creating deeper and more authentic connections with B2B audiences.

Thinking in Color Case Study Video
While product innovation is critical, being a leader means that innovation goes beyond the product itself to help customers realize their vision along the entire journey.

Brett Knutson

Group Creative Director, Wunderman Thompson

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Premios

2022 Cannes Lions

2022 Cannes Lions

Creative B2B


Grand Prix

2022 Cannes Lions

2022 Cannes Lions

Creative B2B


Silver

2022 Cannes Lions

2022 Cannes Lions

Digital Craft


Bronze