Challenge

To create a proof case campaign further building on the love brand and purpose led strategy giving back to society empowering and inspiring youth with hard facts.

Inspiration

The insight was: The way that technology helps us connect is evolving and this makes the future exciting, but a little bit unknown. Our kids are born into technology but they are not inspired by it nor do they understand how to and what they can do with it as access to exponential technologies that shape the future is limited to few.

Idea

Our creative idea was based on real stories approach- real teams with their real winning projects- driving engagement and further building on the purpose led character of the brand

Growth

61.000 beneficiaries

289 innovative ideas

Generation Next

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