Contextualize Vodafone's new purpose in a locally relevant manner, to showcase the POV for the new promise, 'Together We Can.'
Together We Can
Just when you think you reached your maximum potential…think again.
'Salah is global asset for any brand, and for Egypt, he's a locally relevant asset for 100M people!' Vodafone needs to communicate an aspirational and empowering POV, and who better to do that than Mo!
Everytime Mo breaks another record, it becomes a milestone in an unlimited journey of possibiltiies. Together, nothing can stop us... Together We Can.
Recent Launch - results to be shared soon.