Challenge

Contextualize Vodafone's new purpose in a locally relevant manner, to showcase the POV for the new promise, 'Together We Can.'

Inspiration

'Salah is global asset for any brand, and for Egypt, he's a locally relevant asset for 100M people!' Vodafone needs to communicate an aspirational and empowering POV, and who better to do that than Mo!

Idea

Everytime Mo breaks another record, it becomes a milestone in an unlimited journey of possibiltiies. Together, nothing can stop us... Together We Can.

Growth

Recent Launch - results to be shared soon.

Just when you think you reached your maximum potential…think again.

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