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Demystifying Personalisation

What It Means and Why It Matters

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F 100 Demystifying Hyper Personalisation

The holy grail of marketing, one-to-one personalisation at scale, still eludes most brands. They rely far too much on technology, according to Chandra Mostov, COO of Wunderman Thompson Marketing Automation. The path to hyper-personalisation begins with defining the relationship between brand and story. After all the R in CRM stands for relationship.

In this WT Talk, Mostov breaks down hyper-personalisation into simple human terms for all marketing professionals to understand, not only data specialists and technologists, before diving into four key drivers of omnichannel success.

Want to learn more about optimizing your CRM? Email WT Talks.

It’s important to go back to basics and remember what CRM is really about and why we are trying to do it.

Chandra Benjamin Mostov

— COO, Wunderman Thompson MAP

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