F 100 How the Cookie Crumbles

“Who Stole the Cookie from the Cookie Jar?” Well, come January 2022, it’s Google. The tech giant is eliminating third-party cookies from its Chrome browser. While you may try to hold onto dreams of Safari and Firefox, remember Chrome is the most popular browser in the world - and this move has major implications for unprepared businesses.

In this WT Talk, Wunderman Thompson’s Chief Data Officer EMEA Alex Steer and Head of Business Consulting Olivia Hawkins unpack what this means for programmatic advertising and lay the groundwork for the future of effective, efficient and ethical identity resolution in a cookie-less world.

Questions, comments or want to learn more? Email WT Talks.

Ultimately, we are creating advertising that listens before it talks.

Alex Steer

Chief Data Officer, Wunderman Thompson

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