Ready, set, shop. The live commerce phenomenon mixes live streaming and ecommerce - with the added element of entertainment. Think well-known celebrities and flash sales. The once-tired infomercial is transformed through social buying in real-time.
James Bay, Head of Commerce for Wunderman Thompson in China is joined by Nancy Yuxin Xue, BD Director, Brands Incubation Department Head to unpack this shopping revolution.
Learn more about this ecommerce phenomenon. Email WT Talks.
