An estimated population of 1.85 billion people with disabilities, alongside their friends and family who often act on their behalf, control over $13 trillion in annual disposable income (RoD Group).
Inclusion and accessibility aren’t just questions of legal requirement and box ticking, they should be part of your growth strategy. Being more relevant to more people could clearly open up new market opportunities.
As we bring back The Experience Makers for a new podcast series, our host, technology journalist, Gemma Milne, talks to Wunderman Thompson’s Head of Inclusive Design and Accessibility, Christina Mallon. She’s joined by two technologists who are leading the way in designing AI powered tools to help organisations navigate the complexities of accessibility compliance, WT Technology’s Mateusz Chrominski and WPP AI guru, Perry Nightingale.