We deliver high-profile, can’t fail applications for a variety of clients and industries. With a focus on mobile applications for handsets and tablets, native development is our specialty while we also have in-depth experience with newer, cross-platform technologies such as React Native and Flutter. We help our clients engage with their consumers not just on mobile but through connected devices including Apple TV, Fire/Android TV, Roku, Xbox, LG, Samsung TVs as well as voice devices (think Alexa and Google Home) and wearables. With our in-house specialty labs practice, we also develop products and prototypes for all other emerging and innovative technologies. Since 2008, we have stayed on the cusp of the technology industry to help brands deliver innovative product experiences to their customers.

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Apps Solutions

We begin working with you to identify which objectives are vital to your brand’s success - whether that’s increasing penetration, driving customer engagement, building loyalty, or boosting sales. We dive into your business, market challenges, trends, best practices, and the competition to arrive at a strategic recommendation for your business needs. We then work with our design and engineering teams to ensure we deliver what we recommend, on-time and on-budget.

  • Business analysis
  • Brand strategy
  • Customer insight
  • Product Definition
  • Industry Research
  • Concept Validation
  • Content Strategy
  • Technology Strategy

Through our experience design practice, we help brands connect with their audience on a deeper level across a wide range of platforms. We will work with your team to research all aspects of your market, your product goals, and your user groups to uncover a balanced and brand cohesive experience. Our skilled designers are platform experts with a deep understanding of best practices and technical workflow. They deliver designs that translate smoothly into moving, functional, and technically sound products that are high performing and deliver a best-in-class user experience.

  • Discovery
  • Wireframing
  • Prototyping
  • User Testing
  • High-Fidelity Design
  • Design Systems
  • Development Support

We develop custom solutions for our clients. Results are on time, on budget, and worthy of the #1 spots in the app stores. Our team of experts can develop across a multitude of platforms including iOS, Android, Windows, Roku, connected devices like Android TV, Kindle Fire, and Chromecast, voice and home technologies, wearables, and car integration software. Our team of developers are a mix of Apple veterans, conference speakers, and award-winning published authors, well known for their attention to detail, elegant solutions to complex problems, and their strong understanding of technical platforms. Our team has a proven track record of bridging the software and hardware divide with precision - from custom Android control systems to health and fitness accessories, hardware integration is nothing new for us.

  • Product Engineering (mobile, connected, IoT, voice, AR)
  • Peer Review
  • Quality Assurance
  • Product Support & Maintenance

Our team of quality assurance engineers create and execute test plans for all our products. They are active participants throughout the entire development cycle in order to test as we go and uncover bugs along the way. Industry standard tools like Charles proxy and other automated test tools will be applied to projects in order to test specific data scenarios and discover the harder to find bugs that may exist. We also have a wide variety of iOS and Android devices in our offices to guarantee adequate coverage. Lastly, all projects go through a comprehensive shipping checklist to verify sign off from various team members - increasing our quality right to the very end.

Our Marketing Sciences team combines data integration, research, behavior analytics, and testing in order to optimize our products. Our team has decades of experience in all of them, however; our ability to synthesize and activate cross-platform data from a wide variety of sources is what differentiates our practice. We leverage several best-in-class research tools to provide competitive and market intelligence to help inform product strategy. And finally, we can deploy A/B/n and multivariate testing to optimize the digital experience. Our services include:

  • Competitive Benchmarking
  • Data Integration & Tagging
  • Data Strategy & Management
  • Attribution
  • Actionable Reporting
  • A/B/n and Multivariate Testing/Targeting
  • Customer Segmentation

Our app growth practice aims to maximize the value of your native applications from customer acquisition to long-term retention. Using the latest platform technology advancements along with our best-in-class roster of vendor partnerships, our team can help build, deploy, and manage your marketing technology stack. We work across disciplines to foster growth throughout your product lifecycle with deliverables that include:

  • App Store Listing Creative and Optimization
  • App Clip/Instant App Development
  • Ratings Prompt Strategy and Integration
  • Feedback Management & Moderation
  • Data & Vendor Integrations
  • Onboarding Content Creation
  • Content Personalization
  • Campaign Management

We love experimenting with new technologies, whether that’s a new cross-platform technology or the latest AR framework. We can deploy a small team to help our clients explore the latest technology through proof sprints or building a proof of concept.

  • POCs
  • Proof Sprints
  • New Technologies

Apps Work

PGA TOUR
Has Awards

PGA TOUR

Golf through a new lens with PGA TOUR digital products.
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Apps WORK HERO Tour2
JetBlue Airways
Has Awards

Easing Travel Stress with JetBlue

The JetBlue app brings users convenient, mobile travel every step of the way.
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mobile screen showing Jet Blue travel app
NBA

NBA Fan Engagement During COVID-19

Creating interactive ways for fans to be a part of the game
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Apps WORK NBA Hero
Tunisie Telecom
Has Awards

The Uncovered

Tunisie Telecom harnessed the power of mobile to help bring about social change in Tunisia.
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old woman with headscarf
Thai Airways
Has Awards

Thai Airways Stay Home Miles Exchange

During COVID-19, Thai Airways gives people miles for not going anywhere.
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Thai Airlines hero image showing mobile phone with Thai Airlines App

Apps Insights

Apps INSIGHT Adaptive Icon HERO
Insight

Android Adaptive Icons

Deliver an eye-catching first impression by making your Android icon pop
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Apps Roku INSIGHT Hero
Insight

Best Practices for Roku

Guiding principles to launch a successful Roku app
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Apps News

Apple Sept2021 INSIGHT Apps
In The Press

Apple’s iOS 15

Chris Weathers from our Apps team shares his thoughts for marketers on this weeks' tech news.
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Apps NEWS AR HERO
In The Press

How do you solve a problem like..AR apathy?

Brad Gagne, VP of Device Analytics, shares his thoughts on whether QR code uptake might provide a breakthrough.
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Brand Growth Summit LI TW WEB
In The Press

2021 Brand Growth Summit

Wunderman Thompson Apps is a proud sponsor of this definitive global event for growth marketers and brands.
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Apps Webby News HERO
News

JetBlue 2021 Webby Award Nominations

Travel and Best Visual Design - Function Categories.
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Our Leadership