Wunderman Thompson is home to more than 500 B2B specialists around the world dedicated to inspiring growth for ambitious brands.

Our best-in-class B2B offering brings together the unparalleled depth and breadth of Wunderman Thompson capabilities spanning creative, business transformation, content, experience, loyalty, personalization and commerce.

We help brands around the world build emotional connections at every stage of the customer journey, delivering truly relevant and insightful communications that enable business acceleration.  

Wunderman Thompson's Inspired B2B Assessment Score helps brands identify the impact of their B2B strategy and operations across every part of their business and understand where to prioritize efforts to better drive growth.

Loom B2B is a data-driven intelligence solution powered by AI using natural language processing and text, created to allow brands to develop their content strategy with confidence and clear direction. Built around the LinkedIn Audience Engagement API – the richest source of B2B audience behavior insights globally – Loom B2B delivers engagement insights for business leaders and marketing professionals at scale. 

Wunderman Thompson is a global authority on B2B marketing. In 2022, we were awarded the inaugural Creative B2B Grand Prix at Cannes Lions for ‘Speaking in Color’ – a voice-activated AI color system that produces hues based on human inspiration that enables architects to speak color into existence for the first time ever. 

Wunderman Thompson’s Global Inspire Study reveals how inspiring brands outperform peers, enabling them to grow market share faster and charge at higher price points – findings with a significant impact for B2B buyers and brands.

Read more below for how Wunderman Thompson can help you ditch the rulebook in B2B and use emotion to inspire growth.

Catching the Next Wave

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A fresh wave of B2B marketers is liberating themselves from the confines of conventional and uninspiring strategies for engaging with clients. This isn’t a mere imitation of their B2C counterparts; rather, it’s an expedition into the realm of profoundly emotional and enlightening concepts that establish a connection on a human level, transcending the boundaries of mere job designations.

Find inspiration in the future of B2B creativity

The Secret of Successful ABM

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The last decade has seen the growth of ABM to a point where some B2B marketers say, “All B2B marketing is account based marketing.” Big talk indeed, but how do you ensure that ABM delivers its full capabilities for your business? Let’s start with a simple truth: it's not accounts that buy from companies, it’s people. To earn the trust of buying groups and their influencers, your ABM needs to unearth insights about customers’ emotions and turn that data into actionable sales programs, at scale, with meaningful distinctiveness on an individual level. We can help you unlock the true potential of ABM, starting with this article.

See B2B differently

Delivering Inspirational B2B Experiences

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Inspired B2B brands connect with their customers on an emotional level through exceptional experiences – but many struggle to meet even their basic needs and build meaningful relationships. Silos and disparate technologies can also hinder progress. By empowering employees, streamlining processes, centralizing customer data and integrating systems, brands can accelerate transformational change. We've identified three challenges and offer solutions to help ambitious brands win, build solid foundations and bring inspiring ideas to life!

See B2B differently

Using Emotion in B2B

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B2B marketing has for too long been an area where marketers played it safe, merging into the crowd rather than standing out to inspire, and it's easy to make a logical argument for your product or service even if your competition is making one that’s remarkably similar. But that won’t get your brand noticed, talked about or bought. Your customers are ultimately human, and you need to meet them in human ways.

See B2B differently

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B2B Work

Has Awards

Speaking In Color

In a world filled with color, how do you find THE ONE?
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Re-imagining customer experience in the B2B market

Creating a personalised customer journey for Staples B2B clients
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Overcoming the barriers to B2B digital transformation

Providing industry-leading expertise in replatforming strategy and technical implementation
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Premier Farnell

Building The World's Largest B2B Commerce Platform

B2B. Multichannel. Global. All boxes ticked for Premier Farnell
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Shoppable Armpits

Armpits across Instagram become Degree's newest e-commerce stores
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B2B Insights

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Inspire B2B 2023

The Top 100 Most Inspiring B2B Brands in the World
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The secret of successful ABM

Inspired B2B: It’s more about people than process
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B2B marketers must see buyers as humans, not just job titles

Much of the business-to-business (B2B) world has forgotten that business people think and act like regular consumers.
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Inspire B2B

Inspiring brands are 5x more likely to be a B2B buyer's first choice
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B2B News

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In The Press

The Secrets of Great B2B Creativity

Lizzie Snell was one of The Drum's B2B experts shining a spotlight on the secrets behind the latest and greatest B2B creative campaigns
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Most Inspiring B2B Brands of 2023

Tech and logistics brands top the Inspired B2B report, with Apple at number one, while travel brands and consulting businesses are also rising up the list
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Körber Pharma Appoints Wunderman Thompson

Led by Wunderman Thompson Germany, the agency will lead Körber's global marketing communications
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Wunderman Thompson Strengthens Global B2B Offering

Inspired B2B initiative dedicated to inspiring growth for ambitious B2B brands
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