Achieving explosive growth on Amazon & Tmall

Wunderman Thompson Commerce & Technology is the leading provider of global eCommerce marketplace services and the founding partner of the WPP Amazon Center of Excellence.

We run the largest global consultancy helping brands succeed on Amazon, Tmall and other marketplaces, building solutions that enable our customers to drive results globally on marketplaces and e-retailers at scale. This translates to $10bn+ annual revenue for clients.

Driving results globally at scale for clients through comprehensive marketplace services:

Amazon swoosh

Strategic Planning

We offer strategic planning and consulting services for branded manufacturers and retailers who sell online. Services include: eCommerce strategy development, multi-channel supply planning, and operational consulting, Assortment strategy and planning, and media planning and management.

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Amazon box

Operational Marketing

Our clients win by leveraging the most critical methodology for this channel: Operational Marketing. This means maximising the opportunity through proven eCommerce strategies, product data, customer insights and leading edge tech. It's how we drive visibility and conversion.

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Amazon webpage

Content Management & Optimisation

Multi-lingual catalogue management, focused on leveraging visibility and cross-selling.

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Sales Acceleration & Media Management

Tools to drive clicks and sales conversions: Amazon paid search (AMS) & Amazon DSP (AAP).

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Reporting, Analytics & Tracking

Intelligent data analysis & KPI reports based on self-developed software.

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Amazon boxes surrounding globe


A Center of Excellence for Amazon, dedicated to maximizing performance, driving sales and building brands on the Amazon platform.

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Key commerce enablers for winning online:

To succeed both today and in the future, businesses must strategically approach all online sales channels, working across strategy, CX, technology and their data to achieve this. Wunderman Thompson Commerce & Technology is helping clients to do this, and win online through a balanced channel approach. Watch the video for more.

Composable Commerce describes building entire architectures piece-by-piece, comprising distinct services and tools that are integrated to provide the complete marketing, sales and service lifecycle, whilst keeping the customer experience and business needs at the forefront. And it’s set to deliver the foundation for how consumers will buy in the future. Download the report from here.

Businesses have battled hard to pivot through the pandemic, scaling their digital proposition at breakneck speed. Now, there is a feeling we are coming out the other side. So, how are companies organising themselves for future success? We look at the principle of change with a six-step blueprint for omnichannel transformation in a new report.

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