We are the Amazon experts of WPP's global network

We are the Amazon experts of WPP’s global network, dedicated to maximizing performance, driving sales and building brands on the Amazon platform. WPP ACE is led by WPP’s leading commerce consultancy, Wunderman Thompson Commerce and GroupM, the world's leading media investment company.

Amazon experts
with deep Amazon experience across almost all categories

Bespoke technology
to help brands win on Amazon, including direct server connections

Comprehensive services
providing all that is needed to succeed on the Amazon platform

An integrated team
to work with your existing WPP brand and media agency teams

ACE benefits for clients

  • Improved performance on Amazon
  • Integrated reporting and holistic management
  • Shared learnings and coordination across brand, media, and shopper teams
  • Custom technology, tools and betas

ACE Services

  • Retail readiness and operations consulting
  • Account management, 1P/3P managed services
  • Content development and optimization
  • Amazon focused creative services
  • Media (paid search, DSP, Amazon Advertising) and promotions management
  • Integrated reporting and analytics
  • Brand building on (and off) Amazon
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