Introducing our Retail Media practice

Online shopping behaviours have changed since the COVID-19 pandemic.

  • 36% of consumers tried a new brand
  • 73% of consumers say shopping online has become more important for them
  • 60% of shoppers globally are set to increase their use of shopping channels

Brand are embracing multiple digital channels as a way to connect with customers, investing in Retail Media propositions (search, onsite display, offsite programmatic, offsite social etc.). And according to Forrester, 70-90% of the growth of brands will depend on Retail Media.

To support clients with an end-to-end omnichannel eRetail capability, Wunderman Thompson has launched a new Retail Media practice. Comprising a team of dedicated retail media network specialists, with 25 years’ experience, working across 20+ major retailers, we can deliver the strategy and execution for all your Retail Media Network campaigns.

Our services include:

  • Media planning and strategy
  • Campaign development, execution and optimisation
  • Auditing of current campaigns, and recommendations
  • Sponsored search / products
  • Off-site digital activations
  • In-store media activations
  • Direct mail activations

Each of your campaigns can be tailored to your specific KPIs, and we will deliver full and transparent insights into the performance.

Our retail media practice can support your brand through:


Retail Media Examples

Retail Mediz Examples

Retail Media is part of the Channel Strategy & Execution capability in Wunderman Thompson Commerce's eRetail suite of services, helping brands execute seamlessly and profitably across all digital channels.

Channel Strategy & Execution services also include:

Channel Strategy Execution

Channel Strategy & Execution

Supporting brands with strategy and execution across all online channels
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