What is Social Commerce?

We all know the power of social media as a space where people connect, share and seek inspiration. Social Commerce extends this to create social spaces where people can also buy.

Social Commerce empowers consumers to buy on platform. With an expected compound annual growth rate (CAGR) of 28.4 percent between 2021 and 2028, Social Commerce brings a new urgency to nailing your social strategy.

Why do I need Social Commerce?

The beauty of Social Commerce is that it’s discovery-driven and contains the entire path to purchase within one platform. What’s also clear is that consumers are already embracing social as channel of choice across all stages of the shopping journey:

How do I get on board with Social Commerce?

Social Commerce @ Wunderman Thompson offers an array of services to help optimise social presence, create connected experiences across selling channels and drive brands into becoming leaders within the Social Commerce space.

These services are designed to form a cohesive journey towards achieving a best-in-class Social Commerce offer. Our brand new capability covers everything a brand needs to do to nail their social presence, focusing on 5 key pillars – strategy and engagement, content, product and data, technology and media.

Instagram, Facebook and TikTok all now support on-platform purchasing with native checkout features on their platform. But how do you connect your existing commerce platform to this kind of third-party checkout?

We have created “The Connector” - a platform-agnostic integrator that connects a brand's commerce stack with social native checkout, bridging the gap between order generation from the social platform and order fulfilment from a brand’s commerce engine.

Sky’s the limit, and the race to become a Social Commerce leader is on. Our advice? Don’t just watch this space – get involved!

We're already helping our clients thrive in the social landscape with a range of dedicated services:

Strategy Engagement

Strategy & Engagement

To nail your Social Commerce presence, it’s all about establishing the right Social Commerce strategy that defines and aligns the role of social through the lens of your broader business goals.

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Content

Content

Social content plays a critical role throughout the purchasing journey. We can help strategise, create, produce, syndicate and optimise content across your channels, supporting with UGC, Influencer and Community Management.

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Product Data

Product & Data

We can build, manage and optimise your Social Brand Shop, using optimised data from our in-house Feed management solution, providing key measurement KPIs and reporting for success.

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Technology

Technology

We are building The Connector – a platform agnostic tool to connect your Commerce stack with social native checkout, enabling transactional capabilities in app.

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Media

Media

We can plan and run campaigns to promote your brand shop and drive Social Commerce activity to a more targeted consumer segment.

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WTC Social Commerce
The ‘Social Commerce’ buzzword has been around for a while now, but finally, we are starting to see some tangible advances in the industry, with platforms experimenting with checkout features, and brands embracing these developments. Social Commerce is now a reality. Don’t just watch this space – get involved!

Chloe Cox

Head of Social

Social Commerce is part of the Channel Strategy & Execution capability in WT Commerce's eRetail suite of services, helping brands execute seamlessly and profitably across all digital channels.

Other services include:

Channel Strategy Execution
Expertise

Channel Strategy & Execution

Supporting brands with strategy and execution across all online channels
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Expertise

Retail Media

Calibrating the capabilities, channel strategy, vision and organisational fit of your brands
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