Marketplaces

We offer strategic planning and consulting services for branded manufacturers and retailers who sell online.

• Before developing marketplace strategy, we identify category and segment trends, gain competitor insides, and define the opportunity by looking at growth rates within the category. Afterwards, we develop the strategy based on real time insights.
• We also provide portfolio and assortment strategy, operational consulting, content and media strategies.

Amazon is like a department store; consumers come to browse, so you need content that attracts their attention and draws them into your corner of the store. We create consumer-oriented optimised content for all the items in your Amazon catalogue, standardised across international markets, to guide customers to your products.

• We create your listings from a customer perspective, optimising SEO for Amazon search algorithms
• Multilingual catalogue management (global marketplaces)
• We use AI to increase visibility and cross-sell. Clients benefit from long-tail sales uplift and can make changes at scale, quickly and easily. We are the only agency to systematically do this type of content.

Amazon has evolved as a full scale media platform. Times of simple keyword-driven SEO strategies are over. Discover the complex world of audience and category insights and the resulting audience overlaps and affinity scores. Success on Amazon needs a hybrid approach between Paid Search and Programmatic.

• We develop and manage Sponsored Ads campaigns (Paid Search Management).
• DSP: Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display and video ads. It enables you to access exclusive Amazon audiences and tap into your ideal shopper base, on and off Amazon.
• Amazon Marketing Cloud: Conduct analysis with event-level data sets across video, audio, display, and search to gain a holistic and in-depth understanding of the customer journey.