According to Forrester, 70-90% of the growth of brands will depend on Retail Media. The reasons are clear - retail media’s use of first-party data supports hyper-relevant ads to shoppers. Using audience and ad engagement insights drawn from a retailer’s first-party data, retail media campaigns can meet advertiser objectives at scale.
VML Commerce can deliver client campaigns across retail media networks to win help them win the digital shelf. Our team of dedicated retail media network specialists works across all major retailers to deliver the strategy and execution for all your Retail Media Network campaigns. Click for more detail.
For a limited period, we are offering a free Retail Media Audit, to identify ways for your brand(s) to maximise ROAS. The offer provides a high level assessment covering an audit of your brand, one competitor brand and three retailers, all supported by our proprietary tooling.