Identifying opportunities & barriers to win the digital shelf

As part of our Commerce Intelligence suite of services, we created Commerce Health to generate a single space that delivers detailed analysis of multiple sources and key metrics which impact retail performance. Generating online accessible insights, Commerce Health provides a framework for opportunities to improve your digital shelf. Run periodically, it offers organisations a means to track and help quantify the impact of any changes made.

Key features include:

60+ RETAILERS ACROSS 5 MARKETS

INTELLIGENT SCORING METHODOLOGY PRODUCT SENTIMENT ANALYSIS

PRODUCT LISTING FUNDAMENTALS

CATEGORY PENETRATION SEARCH TERM RESULTS AND RANKINGS

How does it work?

Proprietary technology captures data for a specified product set across multiple touchpoints. Analysis is carried out that covers keyword, product, content, rankings, ratings and reviews. Intelligent scoring logic is then applied to provide the base for comparison either directly to owned brands over time or competitors.

What is it used for?

  • Critical to strategic planning, Commerce Health is used to discover and prioritise improvements across the digital shelf, ranging from content optimisation to identifying spaces where paid retail media would be most effective.
  • With detailed scoring and fast access to insights, any issues can be quickly identified and resolved prior to any investment.

Commerce Health is one of three "Digital Shelf" tools designed by VML Commerce that exploits the proprietary tooling of our Commerce Intelligence platform, alongside Share of Shelf and Shelf Appeal.

Commerce Intelligence services also include:

Shelf Appeal
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Shelf Appeal

Providing insight in to your products’ appeal on a competitive digital shelf
Find out more
Share of Shelf
What We Do

Share of Shelf

Demystifying your share of the digital shelf in a complex eRetail landscape
Find out more
Media Insights
What We Do

Media Insights

Automated daily eRetail Media performance reporting and insights
Find out more
Feed Manager
What We Do

Feed Manager

A fully managed product feed management service to help maximise your sales.
Find out more
Commerce Director banner
What We Do

Where To Buy

Making your brand shoppable and driving sales at every possible digital touchpoint
Find out more
Social Commerce The Connector
What We Do

The Social Connector

A platform-agnostic integrator to connect your brand's commerce stack with social native checkout
Find out more

Any questions? We're here to help.

Nick Smith

Nick Smith

Cross Channel Product Lead

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Ken Platt black and white

Ken Platt

Director of eRetail & Marketplaces

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