Identifying opportunities & barriers to win the digital shelf

As part of our Commerce Intelligence suite of services, we created Content Health to generate a single space that delivers detailed analysis of multiple sources and key metrics which impact retail performance. Generating online accessible insights, Content Health provides a framework for opportunities to improve your digital shelf. Run periodically, it offers organisations a means to track and help quantify the impact of any changes made.

Key features include:

60+ RETAILERS ACROSS 5 MARKETS

INTELLIGENT SCORING METHODOLOGY PRODUCT SENTIMENT ANALYSIS

PRODUCT LISTING FUNDAMENTALS

CATEGORY PENETRATION SEARCH TERM RESULTS AND RANKINGS

How does it work?

Proprietary technology captures data for a specified product set across multiple touchpoints. Analysis is carried out that covers keyword, product, content, rankings, ratings and reviews. Intelligent scoring logic is then applied to provide the base for comparison either directly to owned brands over time or competitors.

What is it used for?

  • Critical to strategic planning, Content Health is used to discover and prioritise improvements across the digital shelf, ranging from content optimisation to identifying spaces where paid retail media would be most effective.
  • With detailed scoring and fast access to insights, any issues can be quickly identified and resolved prior to any investment.

Content Health is part of the Commerce Intelligence capability in Wunderman Thompson Commerce's eRetail suite of services, helping brands execute seamlessly and profitably across all digital channels.

Commerce Intelligence services also include:

Shelf Appeal
Expertise

Shelf Appeal

Providing insight in to your products’ appeal on a competitive digital shelf
Find out more
Share of Shelf
Expertise

Share of Shelf

Demystifying your share of the digital shelf in a complex eRetail landscape
Find out more
Media Insights
Expertise

Media Insights

Automated daily eRetail Media performance reporting and insights
Find out more

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