Your daily media performance check

As part of our Commerce Intelligence suite of services, we created Media Insights to help organisations to quickly understand the performance of their media. Updated daily, the service creates a detailed report of all core metrics and opportunities for optimisation or investment. Key features include:

AUTOMATED DATA INGESTION

CONNECTIONS

LIBRARY

GRANULAR DATA AND AGGREGATED VIEWS

CUSTOMISABLE TO REQUIREMENTS

DAILY UPDATES COMPARISON PERIODS BUILT IN

What is it used for?

  • Daily delivery checks and optimisation based on media performance
  • Monitoring the impact of optimisations against results
  • Providing interactive reports for client communications and planning

How does it work?

Retail media data is taken directly from source via API connections into our data lake. Once in the platform, it is then joined up to form a single view, to allow comparison across sources for all relevant metrics. Comparison periods are calculated to quickly understand relative performance. Online accessible dashboards provide the interface to interrogate results and can be fully customised to any particular needs.

Media Insights is part of the Commerce Intelligence capability in Wunderman Thompson Commerce's eRetail suite of services, helping brands execute seamlessly and profitably across all digital channels.

Commerce Intelligence services also include:

Shelf Appeal
Expertise

Shelf Appeal

Providing insight in to your products’ appeal on a competitive digital shelf
Find out more
Share of Shelf
Expertise

Share of Shelf

Demystifying your share of the digital shelf in a complex eRetail landscape
Find out more
Content Health
Expertise

Content Health

Surfacing eRetail opportunities and issues through deep content analysis and benchmarking
Find out more

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