As part of our Commerce Intelligence suite of services, we created Media Insights to help organisations to quickly understand the performance of their media. Updated daily, the service creates a detailed report of all core metrics and opportunities for optimisation or investment. Key features include:
AUTOMATED DATA INGESTION |
CONNECTIONS
LIBRARY |
GRANULAR DATA AND AGGREGATED VIEWS |
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CUSTOMISABLE TO REQUIREMENTS |
DAILY UPDATES | COMPARISON PERIODS BUILT IN |
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Retail media data is taken directly from source via API connections into our data lake. Once in the platform, it is then joined up to form a single view, to allow comparison across sources for all relevant metrics. Comparison periods are calculated to quickly understand relative performance. Online accessible dashboards provide the interface to interrogate results and can be fully customised to any particular needs.
Media Insights exploits the proprietary tooling of our Commerce Intelligence platform which powers our eRetail suite of services, helping brands execute seamlessly and profitably across all digital channels.
